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TikTok isn't the new kid on the social media stage anymore. With more than a billion members, it is a huge social networking platform. Consequently, influencer marketing on TikTok is growing in popularity. It's time to start developing your brand and take your TikTok presence seriously if you want to collaborate with brands you love and get noticed in the process. How? We have compiled 10 essential tips on how to grow your TikTok account. Start learning and implementing right away!

Know your target audience

Finding out as much as you can about your present followers is the first step towards acquiring new ones. What sort of TikTok material are they looking for? Do they prefer aesthetic vlog-style or useful instructional videos?

You may learn a lot about your audience with the help of the numerous data-rich insights that are available to you if you have a Business account on TikTok. Examine who follows you and engages with your content to learn more about their personalities and interests. Then you will know exactly which format they will interact with better! You will boost the number of your TikTok followers if you can produce material for them specifically.

Improve the quality of your videos

Although your TikToks don't have to be motion picture masterpieces, viewers will quickly move on if your videos have bad audio or quality. The secret to getting TikTok followers and keeping them is content:

1. Content quality. To produce visually appealing videos, use bright lighting, crystal-clear audio, and a steady camera. The professionalism of your brand is reflected in the calibre of your content.
2. Hook viewers in the first few seconds. The first moments of your video are quite important. To entice people to watch the entire video, start with an eye-catching image.
3. Variety of content. To keep your audience interested, try a variety of content formats, including challenges, tutorials, behind-the-scenes glimpses, and narrative.

Let’s now answer the question "how to improve my TikTok video quality?". Even while the platform is renowned for its entertaining material, it doesn't have to be superficial and unreliable. When producing creative work, humour, or material, have the following in mind:

• ‍Engaging opening. Make sure your video catches the viewers' attention right away to capture their interest within the first few seconds.
• Adaptable content. Produce something that appeals to the people who will be viewing it. Make it accessible and interesting to be shared.
• Activating components. To increase audience engagement, include eye-catching components like music, effects, or duets.

Use trending music

There's a reason you hear some songs all the time! They are well-liked and frequently receive support from record labels. They're a simple approach to increase the number of people who see your videos because the algorithm will reward any material you create with popular sounds. You can use the music that the TikTok app recommends when you record a new video, or you can search for popular songs under the discover option.

Of course, you're under no obligation to follow a trend just because it's popular. Check if it’s appealing to your audience and niche.

Hashtags still work

You may access trending topics and conversations on TikTok by using trending hashtags. Hashtags don't function alone, even though they can improve discoverability. Rather, they show their work along with the content you create.

To maximise the use of trending hashtags, choose ones that correspond with your content and target demographic. Steer clear of hashtag stuffing by using popular hashtags carelessly that have nothing to do with your video. Pay attention to hashtags that accurately capture the spirit of your writing. Visit the official TikTok website and look for hashtags that are popular.

Look at other Creators in your niche and get ideas if you're unsure about what hashtags to use. You can also just enter "#" while creating your caption to discover what hashtags are currently trending.

Make your content stand out

Following trends is a terrific strategy to grow your TikTok followers. However, you also need to be producing original videos that will set you apart from the competition. What do you provide to your followers that they can't see anywhere else? To make trends uniquely your own, try giving them your own spin.

On TikTok, organic growth takes time, but perseverance pays off. Remain consistent and continue producing and sharing high-quality content on a regular basis. Although growth could be sluggish at first, perseverance will help you grow. Also, adapt and evolve. Be prepared to modify your approach as TikTok trends and algorithms are undergoing rapid changes. To ensure that your content is still current, keep up with the latest features and trends.

Use duet and stitch features

Don’t ignore the interaction with other brands and creators on the platform. After all, it's called social media! The duet or stitch features let you take an already-existing TikTok video and add your own unique touch to it.

Dueting a video will probably put you in the For You page for the fans of the original creator. Undoubtedly, it’s a great method to get TikTok followers if you're in the same niche. A wonderful and sincere strategy to get recognised is to even comment on other Creators' content on a regular basis.

Add branded hashtags to engage with brands

It's likely that at least one or two of the hashtags that are now trending on TikTok are branded. As a marketing tactic, businesses will invent hashtag trends and challenges and invest money in them. If you wish to collaborate with brands in the future, using these hashtags to engage with them is a terrific approach to catch their attention.

It's as easy as searching through a hashtag, viewing what other creators have created, and adding your own creative twist. For instance, a global music streaming service Spotify used TikTok to achieve its aim of spreading awareness of its new "Duo" package for couples by being creative and generating a large amount of engagement. They conducted a Branded Hashtag Challenge dubbed #HowDuoYouListen, in which couples were urged to participate in a joint dancing task. The campaign's launch with six well-known Creators expanded Spotify's audience and opened the door for widespread interaction with a combined Creator following of more than 14 million. As a consequence, almost 280,000 couples participated in this Branded HTC, resulting in an incredible 713 million video views.

Give a positive vibe

It's all about having fun at the end of the day, not to sound corny. Your videos will reveal whether or not you take your TikTok presence too seriously. However, if you simply produce stuff that you adore and are enthusiastic about, that good vibe will come over the screen. You'll naturally produce interesting material that people want to view when you're truly enjoying yourself.

To get TikTok followers you need to alsp become an active influencer. You can communicate to your audience that you value their opinions by answering their comments. They will feel valued in this way and are more inclined to stay.

Set aside time during the day to engage with your viewers, or just do it after you've uploaded your videos. Actively reply to relevant remarks and thank your audience for any insightful input you may have received.

Your connection with your TikTok community is strengthened by this. In addition, fresh viewers will find your profile more appealing. As a result, your chances of developing a deep relationship with your target audience on TikTok increase with your level of activity.

Post at the right time

Probably the last thing you want to do is post new videos at three in the morning if you want people to view your content. When your followers—and potential followers—are already navigating around the app, that's when you should be posting videos. Fortunately, tracking down that information is quite simple if you have a business account.

You can check the exact days and times when your followers are most active on TikTok under the "Follower Activity" section of the Business Suite app section.

Collaborate with brands

Increasing your audience by collaborating with a brand that shares your values is a good strategy. In recent years, TikTok has seen a huge increase in influencer marketing, and companies are always seeking enthusiastic and skilled Creators to collaborate with. You may establish successful collaborations with brands even if you have a tiny following. Unbelievably, brands of today are looking for true, authentic content from smaller, more devoted Creators like you.

These partnerships should feel natural and be a win-win to both parties. Collaborations are more likely to thrive and seem authentic to both audiences when creators and brands benefit from them.

We’ve shared 10 crucial tips on how to get followers on TikTok. Through profile optimisation, content creation, and active audience engagement, you may cultivate a devoted following that appreciates your work and helps you succeed in the long run on the platfrom. The best way to get followers on TikTok is to combine strategic engagement, consistency, and inventiveness. Remember that authenticity is the key to organic promotion. If you concentrate on adding value and forming sincere connections, your follower count will increase on its own.

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