7 Simple Strategies to Make Money on YouTube in 2024
Looking for ways to jump in your YouTube income? It's time to explore the specifics and opportunities of the most effective approaches to pave a path to success.
Nancy J. Hassler
Every YouTube creator is looking for the most suitable strategy to turn their brainchild into a permanent source of income. The platform greatly encourages such aspirations, providing numerous opportunities after setting up YouTube monetization. Let's explore the features of various ways to implement the plan and determine which is best for your goals and preferences.
YouTube Partner Program as a Driving Force
Joining the YYP is a direct path to earning money from your content, opening up various opportunities for each creator with many additional benefits. To become a YouTube Partner Program participant, you need at least 1,000 subscribers and 4,000 hours of watch time in the last year, while a Google AdSense account is a must-have for generating income.
Once you have completed these conditions and verified your account, go to YouTube Studio and follow the instructions after tapping the "Monetization" button. Then, there is waiting for a decision, and after your application is approved, you access a long list of options. In addition to a stable income, they include:
- In-depth analytics to monitor subscriber activity and revenue steam
- Support by platform with valuable resources and ongoing training
- Earn from live broadcasts with Super Chat and Super Stickers features
- Flexible conditions for creating different forms of exclusive content
- Increased chances of collaborating with brands as a respected influencer
Moreover, it effectively establishes contact with the audience by constantly publishing attractive content and interacting through comments and other social networks. Analyzing the data will help you learn more about your viewers' preferences, promptly adapt content, and grow.
Start Running Ads on Your Videos
Advertising is an efficient strategy in the hands of each YouTuber, entailing a rise in audience attraction and making money. YouTube monetization for videos is split into numerous formats, and depending on several factors, content creators can generate income.
As a primary tool to earn money on the platform, YouTube Ads offer considerable success with the proper use of skippable and non-skippable video advertisements. Other formats include banner and display ads, while perks from sponsorships and Super Chats are available during live broadcasts. Earning potential depends on subscriber engagement with specific ads, such as earning from clicks and views or targeted advertising that takes audience engagement to the next level.
YouTube provides powerful analytics tools to track multiple metrics to monitor the impact of turning ads on your videos and adjust approaches. At the same time, other platforms, such as SnapAds, offer content creators the opportunity to develop an even more comprehensive monetization strategy.
Invite the Audience to Support You With Fan Funding
Fan funding is an excellent method of how to make money on YouTube that gives creators many benefits. Steady investment turns your subscribers into a solid fan base, strengthening relationships through rapprochement.
While the lack of a financial cushion often causes a creator's creative impulses to be stifled, the stable support of fans eliminates the need to restrain their imagination. Providing exclusive content increases subscriber engagement, motivating them to fund your projects. The latter is available in the following ways:
- Paid Memberships feature to access content with a monthly fee
- Using third-party services to receive donations
- Sending paid messages and Super Stickers during live broadcasts
Blended with other money-making strategies, fan funding can be beneficial for diversifying your income, providing stability, and minimizing risks. It helps to create a community around your projects, providing an exchange of opinions, warm conversations, and support.
Boost YouTube Income Through Product and Merch Sales
Numerous features and benefits make selling products and merchandise an effective method of earning money. Developing a unique channel's merch helps strengthen your brand's identity, with distinctive attributes and associations that will be deposited in the memory for a long time.
Choose the platforms to implement your plans, with YouTube integration at the forefront. The Merch Shelf offers an effective earning strategy. It is a special section where the selling products are displayed, bridging the gap between your channel and online store. Therefore, subscribers can easily find where to buy the items they want. At the same time, it is possible to synchronize your channel with Etsy, Merch By Amazon, Shopify, and other platforms to increase conversion rates.
Tell about your merch in YouTube Shorts and videos with call-to-action elements inserted to attract attention. Saturating advertising with promotions and special offers will also help stir up interest in your products. Experiment with approaches and regularly communicate with subscribers to get feedback and improve your experience.
Engage in Brand Collaborations as an Influencer
Collaborating with brands is one of the most lucrative strategies for influencers. Becoming a video creator requires following a thorny path, starting with finding a suitable niche and creating authentic content that matches the targeted audience's needs. Regularly engaging with your subscribers through comments and videos will strengthen your relationship, while SEO, social media integration, and more tools will help pave the way for greater reach.
Building partnerships with brands begins with a search and in-depth exploration of companies operating within the same niche and suiting your values and preferences. Armed with a prepared media kit representing your channel and audience with highlighted statistics, specific examples, and plans for further development, you can significantly increase your chances of cooperation.
Once the contract is signed, your mission is to create authentic and unobtrusive advertising integrations that will appeal to your audience, encouraging them to become interested in the offered products and services. Regularly developing skills through analytics, studying, and experimenting with different forms of content will allow you to expand your horizons as an influencer, becoming increasingly attractive to renowned brands.
License Your Content for Media Use
Content licensing is a powerful tool for anyone to fortify their cash flows. Its essence lies in giving permission for other individuals and businesses to use your content for different purposes, such as advertising campaigns, educational programs, or podcasts. While the default Standard YouTube License covers all newly minted videos with retained copyrights, choosing Creative Commons expands the scope of people accessing your content for personal use.
The CC BY license opens the door to your kept copyrighted content for the entire community, creating flexible conditions for granting permission. The latter is among the various advantages of licensing content into media:
- Attracting attention to your videos with an intense growing audience and, accordingly, earnings
- Opportunity to establish new valuable ties, opening up many avenues for partnership with media companies and agencies
- Expanding creative horizons and finding new solutions for creating imaginative, 100% original content
Notably, this strategic approach can be shrouded in legal complications, with the constant need to control copyrights. However, when used correctly and considering all the nuances, content licensing can multiply your YouTube income and gain many other opportunities.
Consider Crowdfunding Your Creative Projects
The principle of crowdfunding involves many people investing small amounts of money to boost the authors' growth. This way of making money on YouTube turns yesterday's viewers into active builders of your project. Their contribution to its future creates a strong community, allowing creators to implement their non-standard ideas that have difficulties with traditional financing.
For instance, Patreon enables the audience to follow the development of projects for a monthly fee, providing YouTubers with a set of valuable functions. Authors, in turn, need to regularly offer unique content, attracting subscribers with their sincerity and painting a detailed picture emphasizing the core goal, ideas, and plans. Behind-the-scenes context, live streams, and other exclusive content can be helpful here.
To encourage audiences' involvement in your project, provide personalized rewards and early access to new videos. Equally significant is sharing updates on progress, maintaining ongoing communication with subscribers by answering their questions, and promoting the campaign on social media.
Try Affiliate Marketing for Making Money on YouTube
Although YouTube does not offer a traditional affiliate program, creators can still promote products and services in their videos. You earn commissions when a viewer makes a purchase via the affiliate links accompanying such recommendations. With over one billion active users statistically watching videos daily, YouTube affiliate marketers have ample opportunities to boost their revenue.
One of the primary benefits of using this approach is the ability to promote products and services by creating content that meets the needs of your target audience. Authors can unleash their imagination by transforming their recommendations into video reviews, encouraging subscribers to purchase. Moreover, introducing special discounts or other gifts significantly increases interest, conversion rates, and, as a result, earnings.
Affiliate marketing is suitable not only for authors but also for companies that want to expand their customer base and increase sales. Many platforms offer assistance for creators and developers to make extra money and engage with their audience. At the same time, numerous analytical tools and other features are available to develop a powerful affiliate strategy.
The number of YouTube creators looking to turn their passion into a full-time source of income is rapidly increasing. While the platform provides extensive functionality to fit your creative needs and stimulate cash flow, numerous strategies exist to achieve ever-greater goals. These include advertising, fan funding, affiliate marketing, and other variations — many of which extend far beyond the platform, allowing everyone to find their answer to how to get paid on YouTube and reach unprecedented heights.