How to Get Clients: 12 Ways to Find New Customers and Generate Sales

Discover powerful tactics for attracting clients to your business. In this blog post, learn how to get clients cost-effectively and boost your growth.

Nancy J. Hassler
10 Aug 2023

Attracting clients is not just about selling products or services; it's about connecting with your audience on a deeper level. It's about understanding their pain points, adding value to their lives, and becoming their go-to solution.

We understand time is your most valuable asset, and wasting it on ineffective methods is simply not an option. That's why we've curated the most effective and efficient ways to get more clients.

Remember, you're not just selling products or services; you're building relationships that lead to long-term success. Let's discover how to get clients!

Why Do You Need A Strategy To Attract Clients?

marketing-strategy.jpg In 2023, having a well-crafted strategy to attract clients is not just beneficial—it's essential for your long-term success.

A client acquisition strategy ensures growth, providing a steady and long-term flow of new customers. Pursuing new clients allows you to create a diversified customer portfolio, reducing your vulnerability to sudden market shifts.

Understanding your target audience and their pain points through a marketing strategy enables you to tailor your offerings, resulting in higher conversion rates and increased brand loyalty. Additionally, you can efficiently allocate resources, optimizing time, money, and effort.

How to Get More Customers On A Low Budget With These 12 Proven Tactics?

Corporate blog

A corporate blog is a powerful tool to expand your reach and attract new customers. The numbers don't lie—businesses with blogs receive 55% more website visitors and generate 67% more monthly leads than those without blogs.

92% of marketers use blog posts as a marketing strategy. A blog helps you build strong relationships with your audience. Plus, high-quality blog posts can boost your search engine rankings.

Your blog is also a great platform for promoting your products or services and sharing the benefits and features. It can be lead and sales generation, offering valuable resources like ebooks or webinars.

Social media

Social media is all about building relationships. By sharing engaging content, you connect with your prospective customers personally. That means increased brand awareness, loyalty, and, of course, more sales!

You can share links to your website for lead generation and conversion. Consider offering gated content through social media to entice prospects and gather valuable contact information. Social media can also be your sales booster! Run ads, promote products, host contests—there are many ways to get clients.

And here's the scoop: 71% of consumers use social media to research products before buying, and 64% purchase after watching a video on social media. So, if you're not on social media, you're missing out on potential customers!

Each social media channel caters to specific demographics, so tailor your approach to maximize results.

Affiliate marketing

81% of brands worldwide have affiliate programs, and 16% of global e-commerce sales come from affiliate marketing. So, if you're looking to attract potential customers without running out of money, affiliate marketing is what you need!

Affiliate marketing enables you to reach a vast audience and share about your products on their websites, social media, and email lists. Affiliate marketing also offers invaluable insights into campaign performance. But wait, it gets even better! Affiliate marketing is a low-budget, high-impact strategy projected to generate $8.2 billion in revenue for businesses in 2023. You only pay affiliates when they make a sale.

SnapAds

snapads.png SnapAds, a marketing and advertising platform, presents a practical approach to customer acquisition and ad campaigns by tapping into the power of your local customers.

Traditional marketing firms can be costly, and paying for social media promotions can quickly add up. So how to get clients with SnapAds? The platform offers a budget-friendly alternative that leverages real, local customers to create content and post ads on your behalf. Setting your budget is flexible and customizable, you can determine the number of views and the amount you are willing to pay local creators.

SnapAds focuses on engaging local customers who are more likely to impact your business directly. By placing promotions for local customers to create ads and share them with their networks of family, friends, and neighbors, your message gains authenticity and relevance within the community.

Moreover, the platform offers tools to keep customers engaged, enabling seamless communication and sharing of promotions. SnapAds allows you to track ratings, reviews, social media posts, blogs, customer engagement, special event marketing, and more, all in one place.

Email lists

In 2023, businesses are experiencing an average return on investment of $42 for every $1 spent on email marketing. With over 4 billion active email users worldwide, you have a vast pool of potential customers. You can build meaningful relationships with your audience, keeping them engaged and loyal to your brand.

But here's the real kicker—email marketing is not just about engagement; it's a lead generation powerhouse. You can generate valuable leads and boost sales by promoting your products, services, and exclusive offers through email campaigns.

Manage your email lists efficiently. Consistency is key, so keep your customers in the loop with regular newsletters, special promotions, personalized emails, and exclusive discounts.

Online ads

online-ads.jpg With billions of internet users worldwide, you can tailor your ads to specific demographics, interests, and behaviors, ensuring your messages resonate with the right audience.

Online advertising is also budget-friendly. You can set budgets for your campaigns, controlling your spending. With an average click-through rate of 2.4% and a return on investment of $2 for every $1 spent, it's a win-win situation.

Consider popular platforms like GoogleAds, Facebook Ads, and Amazon. Use more video and mobile ads to capture the audience's attention.

Referral

In 2023, around 65% of businesses have used this powerful tactic to increase sales, boost loyalty, and improve customer satisfaction. Recommendation programs serve as a gateway to a large audience through websites, social media, and email campaigns, all without the burden of hefty advertising expenses.

The results are impressive—up to a 15% increase in sales, a 30% boost in customer loyalty, and a 20% improvement in customer satisfaction. Plus, there's a 30% increase in average customer spending.

Offer special promotions and referral discounts to both existing and new potential customers. Businesses leverage a 16% increase in profits from referred customers.

Fidelity program

75% of customers purchase with a brand that offers a loyalty program. Furthermore, 63% of customers share personal information in exchange for loyalty program benefits, showcasing the inherent value customers place on loyalty initiatives.

Moreover, a mere 5% increase in customer retention can lead to a staggering 25-95% increase in profits, validating customer loyalty in long-term business success. Prospective customers participating in fidelity programs develop a sense of attachment and dedication to the brand.

Consider popular options such as airline miles programs, hotel points programs, and credit card rewards programs. Keep it simple and easy to understand, and integrate it with other marketing channels, such as email marketing and social media.

Partnerships

In 2023, 67% of businesses have at least one partnership. When two brands join forces, they broaden their reach and access new audiences they may have yet to reach individually.

What makes partnerships even more enticing for getting more clients is their cost-effectiveness. Unlike conventional advertising, which can entail substantial expenses, partnerships offer a budget-friendly approach to customer acquisition.

Businesses can experience sales with up to a 20% increase and a remarkable 50% boost in brand awareness. Through partnerships, businesses can expand their reach and visibility without stretching financial limits.

Discounts

Discounts enable to drive immediate action, attracting customers to make purchases they might not have otherwise considered. Businesses can attract 5% more new customers through discount programs.

Increasing sales by an average of 15% and boosting customer loyalty by an average of 20%, discounts strengthen the customer bond with your brand by providing value and savings to your customers.

Answering the question of how to get more customers - consider popular types such as percentage discounts, free shipping, and buy-one-get-one-free deals.

Events

events.jpg Whether participating in community events or hosting industry gatherings, events provide unique opportunities to generate connections and leads and boost brand awareness. Businesses can reach new audiences, strengthen customer relationships without outrageous advertising expenses.

68% of businesses attend events to attract customers. The benefits are significant—a boost in sales of up to 25%, a remarkable 50% rise in brand awareness, and an impressive 30% enhancement in customer satisfaction.

Company website

A study by HubSpot reveals that 93% of consumers conduct online research before purchasing. Websites receive an average of 1,500 visitors per month, and the average conversion rate stands at 2.35%.

Through strategic search engine optimization efforts, you can position websites to be discovered by prospective customers actively seeking relevant products or services. The investment required to maintain a website is relatively low compared to traditional advertising channels.

Through the implementation of tracking and analytics tools, businesses gain valuable insights into website performance (data on visitor traffic, page visits, and user actions.)

Final thoughts

Let's recap some key takeaways on how to get clients for a new business:

  • Retaining existing customers is just as important as attracting new ones. A 5% increase in customer retention can lead to a substantial 25% increase in profits.
  • Don't rely on a single customer acquisition tactic. Instead, create a comprehensive marketing approach combining social media, email marketing, corporate blogs, events, partnerships, and loyalty programs, then continually monitor and analyze data. Note: consistency and persistence are key.
  • Remember, attracting customers on a low budget requires creativity, resourcefulness, and a deep understanding of your target audience.
  • Platforms like SnapAds that influence local customers can be pure gold. Creating and sharing ads within their communities can generate authentic connections.

So, what are you waiting for?

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